Solihull is home to the world-famous National Exhibition Centre (NEC), which attracts over four million visitors each and every year to its many shows and exhibitions staged throughout the calendar. Its town centre also enjoys a rather cosmopolitan atmosphere, with a strong retail influence including many leading brands and designers.
The town is home to Land Rover's leading production plant as well as a host of other industrial firms. The borough's fast-expanding business parks are also encouraging big names to venture out of Birmingham and into its surrounding areas, with Blythe Valley Business Park highly regarded as the Midlands' very own Silicon Valley for ground-breaking IT firms.
Whilst enjoying an industrial and technological heritage Solihull is also home to traditional farmers' markets and remains in touch with its rural links.