Famed for its invention of the game of Rugby, the town enjoys a rich heritage on the history of the sport and is a regular tourist hotspot. Rugby's economy is driven largely with its close links to the industrial sector. With a lengthy history in engineering and the gas industry, it remains a very attractive area for light industrial firms to be based.
Rugby is also famous within the cement making industry, with its extensive cement works on the western side of the town now one of the largest of its type across the continent.
Its central location in the UK has also seen Rugby become an important strategic location for warehousing and distribution firms. By road Rugby is close to several major trunk routes including the M1, M6 and M45 motorways and by rail Rugby is regularly served by the West Coast Main Line railway.